We exist to level the playing field for independent businesses across Northern Ireland — connecting local shoppers with the brilliant businesses on their doorstep, promoting craft fairs and events, and telling the stories behind the products.
Most NI small businesses rely on word of mouth and Instagram. That's not enough. Your neighbours, community and potential customers are searching online right now for exactly what you offer — and they can't find you.
Small NI changes that. For free you get a professional branded page, listed in our searchable directory, featured in our location pages that rank on Google, and a direct way for customers to buy your products or book your services.
| STARTER | GROWTH | PRO | |
|---|---|---|---|
| 🏪 Branded profile page | ✓ | ✓ | ✓ |
| 📷 Photo gallery | 5 | 20 | Unlimited |
| 🛒 Product shop | — | ✓ | ✓ |
| 📆 Booking system | — | ✓ | ✓ |
| ✍️ Blog & stories | — | ✓ | ✓ |
| ⭐ Homepage carousel | — | — | ★ |
| 📝 Blog on homepage | — | — | ★ |
| Free | £5/mo | £10/mo |
Every purchase from a Small NI business goes directly to a local family, not a multinational warehouse. That money gets spent locally, supporting jobs and communities across Northern Ireland.
Handmade candles, local honey, bespoke jewellery, artisan baked goods — the products on Small NI are made with care, skill and passion. They make perfect gifts precisely because they're one of a kind.
Every product on Small NI comes with a face, a story and a name behind it. Read about the business, see their photos, leave a review. Shopping local means actually knowing where your money went.
Browse by town, category or keyword. Find a florist in Lisburn, a jeweller in Derry, a baker in Ballymena — or discover someone brilliant you never knew existed, right around the corner.
Northern Ireland is full of extraordinary talent — bakers who have been perfecting their recipes for decades, jewellers who craft every piece by hand, photographers who capture moments like no one else.
The problem is they've always been hard to find. Small NI fixes that. Browse our directory, search by town or category, shop products directly, and discover events and craft fairs near you. All in one place, all Northern Ireland, all local.
Fill in our quick application form. Tell us your business name, category, town and a bit about what you do. Choose your plan. That's it.
Every application is reviewed by a real person within 24 hours. We check that the business is genuine and based in Northern Ireland. You get an email when you're approved.
Sign in, upload your photos, write your story, add your products and set your brand colour. Your page is yours — make it look exactly how you want.
You're live. You appear in our directory, our location pages on Google, our new launches spotlight, and our category rows. Customers can find you, follow you, buy from you and review you.
We are built exclusively for Northern Ireland. Every feature, every decision is made with the NI community in mind — not a generic global template that could be anywhere.
Low monthly fees. Just 5% commission on sales. No hidden charges, no lock-in contracts. We only succeed when our businesses succeed — that aligns our interests completely.
We actively promote events, craft fairs and markets. We feature businesses in editorial spotlights. We tell stories, not just list names and addresses. This is a community, not a database.
We don't run ads. We don't let businesses pay to appear as organic results. Pro businesses get better placement — but every business gets a genuine chance to be discovered.
"Small NI gave us a proper home online. Within two weeks we had orders from people we'd never have reached through Instagram alone. Worth every penny."
"Being in the new launches spotlight was incredible — more enquiries in a week than the previous month combined. The booking system alone saves me hours every week."
"Customers found me at the Eikon fair by searching Small NI first. They came to the stall already knowing who I was. That never happened with a normal directory listing."
Whether you're a business looking to be found or a shopper looking to buy local — Small NI is built for you. Join us today.
Get your business listed, start selling products and reach NI customers
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